Simplicity in Mind

Simplicity in Mind is a floral and event design studio based in the heart of the Hudson Valley. We specialize in creating timeless, lush, and romantic designs that bring beauty and intention to every occasion. From editorial-inspired weddings to intimate gatherings, our work blends artful florals with thoughtful styling to create moments that feel elevated and emotionally resonant. With a deep appreciation for natural textures and layered details, we work closely with our clients to craft events that feel elegant, meaningful and effortlessly beautiful.

What drew you to floral design for weddings? 

After years of working in visual design, I realized florals had this incredible capability to transform a space and evoke feeling in a way nothing else could. Weddings, in particular, felt like the perfect canvas- intimate and meaningful. 

How do you want couples to feel when they see their wedding flowers—both in the moment and in the photos? 

I want couples to feel completely immersed in the beauty when they see their wedding flowers, like the vision came to life in the most thoughtful, artful way. In the moment I hope they feel a deep connection to the story their florals are telling. Later, when looking back at the photos, I want those flowers to bring them right back to that moment on their wedding day. My goal is for their florals and overall design to feel timeless, elegant and tasteful for years to come. 

Where do you find creative inspiration outside of floral and event design?

Outside of floral and event design, I find endless inspiration in art, baroque-style paintings, old-world architecture, and antique treasures. The layered beauty of these elements guide my design approach. I’m drawn to things that tell a story- pieces that feel timeless. These sources allow me to create arrangements that feel like living still lifes. 

What are your favorite floral moments to create on a wedding day?

My favorite moments to create on wedding days are lush overgrown ceremony spaces and intentionally designed tablescapes. I also love smaller installations like a creative seating chart or sign framing arrangement on a bar top! 

Is there a dream location or setting where you'd love to design wedding florals?

Designing wedding florals in Italy or the UK is a dream of mine. There's something about the architecture and atmosphere of the venues in those countries that resonate with me.